How to get more visitors to your website with eBay?
At first glance, it sounds illogical to want to push your own website or online shop with eBay. But that makes perfect sense. Because eBay has millions of users who can be addressed quite easily and cheaply via eBay.
The following are a few tips for using eBay with the 5 business models on the Internet that have already been presented here.
eBay for online stores
That looks like direct competition. Why shouldn't I open a shop on eBay right away? This is definitely possible, but eBay has not only advantages. You are very limited when designing your own shop (in terms of appearance and content). In addition, eBay now charges quite high fees.
However, you can use eBay by posting individual offers on eBay. Point out your actual shop on your auction page and also on your information page (“about me” etc.) (direct links to external websites do not work and are not allowed). In fact, it is not allowed to refer to other websites at all, even without a link. One should proceed carefully here, otherwise the blocking threatens.
It is also possible to refer to other articles in your own shop in manual confirmation emails. This is particularly useful if you have placed a particularly favorable offer on eBay. Many will look at it and many will order it. These eBay users should then be informed about other very good offers in their own shop.
There is nothing wrong with opening a shop on eBay with a small selection of products. This also brings customers and traffic . So you could give all eBay buyers a reference to their own shop in the shipping confirmation.
eBay for ad-supported websites
eBay can also be used for advertising-supported websites. So blogs or normal websites that display advertisements. Here you could, for example, create a small eBook on the topic of your own website and offer it very cheaply on eBay. You don't earn money on eBay sales, but you can advertise your own website both in the manual confirmation email and in the eBook.
eBay for affiliate websites
EBay can also bring traffic to affiliate websites. It works in a similar way to ad-supported websites. However, the e-book sold could contain special information, such as “The 10 best DVD rental services in Germany (for 1 Euro buy it now)”.
The ebook itself contains these 10 and a note that you can find 40 more reviews of DVD rental services on www.xyz.de.
eBay for paid content
EBay can also be of great service for websites that function according to a paid model. And here, too, I primarily see information being sold on eBay. This information could be special reports or parts of the paid content at a low price. If buyers find this information really useful, then some of it will also be interested in the additional paid content on your own website.
eBay for service businesses
Of course you can also sell services on eBay. Here you should have a detailed and very interesting text for your eBay offers. Ideally, this service is in demand, but also only part of a larger range of services. Where are the other matching services? On your website, of course.
If you then include an interesting and, if possible, unique company name, some of the interested users will google for your company name on Google in order to obtain further information about your services. This tactic, a unique company name including a subtle hint that there is also a company website , can of course also be used with the other business models mentioned here.
But here you can also auction eBooks that describe successful practical examples of your service. For example an e-book about successful SEO projects with medium-sized construction companies. And that for 1 euro.
Risks from eBay
Not only does eBay offer many opportunities, it also involves some risks. So there are always disputes regarding the withdrawal period and other legal information. It is therefore very advisable to look at other very successful eBay sellers, for example. The information used there, especially if it is the same for several large sellers, can also be used in your own offers.
One must also note here that one is not a private seller who can exclude any return of the information, for example.
Find out in detail before using eBay as a sales platform for business. Here are a few links:
Portal eBay Legal Podcast eBay Legal
Books on Ebay Selling *
Alternatives to eBay
There are quite a few auction houses besides eBay. The only problem is that they have far fewer users. That means less competition, but also fewer potential buyers who drive the price up together.
Under certain conditions, however, it makes sense to be active there. These auction houses naturally have more and less used areas. The number of users in the more heavily used areas can be interesting. When using a large number of alternative auction platforms, the “long tail” effect can occur, so that in total there are again quite a number of buyers. However, with the corresponding effort, of course.
Sources:
Auction homepages
Special auction platforms are also very interesting. These only revolve around a specific topic. There you will find comparatively few users, but they all belong to a certain target group. A small overview can be found on this page
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