Why It's Important to Link Sales and Paid Contributions - Trigami and Co. 3

 Why It's Important to Link Sales and Paid Contributions - Trigami and Co. 3

Paid posts can be an interesting source of income for bloggers. But paid posts are so much more than sold links. They are a relatively safe way to make money and have many advantages over other sources of income.

Risks to your website and blog revenue

There are a number of ways to make money from your blog or website. Unfortunately not as many as in America, but it is getting slow. But all of these different sources of income have one thing in common. There is a greater or lesser risk of fluctuation. This means that the income can fluctuate due to various factors. Below, I'll take a look at the risks of the most popular sources of income:

Google AdSense and other click formats

Like many other click formats (Kontera, AuctionAds ...), Google Adsense lives from traffic . Since the click rates remain roughly the same, no matter how many visitors stop by, the income naturally also drops if the number of visitors drops. But even with the same number of visitors, the income sometimes fluctuates considerably.

Fluctuation Risk: High

Banner advertising

Classic pay per view is currently not in vogue. There are hardly any options here, at least for the little blogger. Banner advertising is even more dependent on traffic. If the visitor numbers or PageView numbers go down, the income goes down too.

Fluctuation Risk: High

Feed

advertising Advertising that is placed in your own RSS feed, on the other hand, is much less risky, as your subscriber numbers remain relatively stable, even if your website should be dropped from Google. Loyal readers are therefore definitely an important matter.

Fluctuation Risk: Medium

Affiliate Sales

Affiliate sales are of course also dependent on the number of visitors, but not only. Since there is significantly more per affiliate sale than for one click, “visitor acquisition measures” such as Google AdWords are worthwhile. With this you can, for example, at least partially intercept the delisting on Google.

Fluctuation Risk: Medium

Subscriptions

There are a number of business models on the web that are based on subscriptions. There are specialist courses that can only be obtained for money. There are also various services that offer special information or services for money. But even a large number of newsletter subscribers is relatively safe from major fluctuations.

Fluctuation Risk: Low

Direct ad sales

Selling ads on your own blog or website is one of the least risky sources of income. Once the advertiser has booked with you, very few will check (at least for a short time) whether your visitor numbers may have collapsed. Of course, this will also have an impact in the medium and long term. Overall, however, a relatively low risk.

Fluctuation Risk: Low

User risks

In addition to the risks of the sources of income per se, there are also income risks from the users. Recently, more and more tools have appeared that allow Internet users to hide advertisements. There are such addons in Firefox as well as in Internet Explorer and they can hide advertising banners and layers.

Of course, this poses a problem for the bloggers concerned, who rely exclusively on such sources of income. If only 10-20% use such tools, the webmaster notices it sensitively. Either in the short term because click rates are falling or in the longer term because advertising companies are no longer willing to pay so much for banners.

Here it takes a bit of revenge if you have readers who are well versed in technology and can easily expand your browser. 

Benefits of Link Selling and Paid Posts

Paid posts and the sale of links, on the other hand, are relatively risk-free. This is because these sources of income cannot be recognized as advertising at first glance, and especially for tools. Accordingly, these are not hidden. Neither paid posts nor sold links are directly dependent on traffic. Short-term break-ins leave these sources of income relatively unaffected.

In the long term, however, a decline in visitors will of course also have an impact here. Just like an increase in traffic does not immediately increase the revenue from these sources. That also takes a while.

Users also do not perceive these two sources of income as much as advertising and are therefore not so hostile to them.

However, one should exercise some caution as the big enemy of these two sources of income is Google. Google wants to understandably only include real (not bought) links in the evaluation of websites. So don't overdo it.

Conclusion - it's all in the mix

As with most website-related tricks and tips, a healthy mix of sources of income should be considered. Betting on just one can quickly take revenge.

The use of several sources of income not only reduces the risk of failure, but usually also ensures more income. But don't overdo it. Because if you scare off your visitors with too much advertising, etc., you haven't been able to do anything.