Are Paid Blog Posts Worth It For Marketing Your Own Website? - Trigami and company 2

Are Paid Blog Posts Worth It For Marketing Your Own Website?  - Trigami and company 2

As a blogger, Trigami, ReviewMe and Co. are definitely very interesting. You can earn additional money relatively quickly and easily. But what do such paid articles actually bring to the paying customers, i.e. the companies that order such reviews?

For many commercial websites, the main thing is to get as many links as possible as quickly as possible. On the one hand to get new visitors directly and on the other hand to make your own website appear more important in Google's eyes.

That's why I'll take a look at how well paid posts are suitable for this and how it looks in comparison with other measures, e.g. link buying.

paid posts

Paid contributions are conceivable in blogs as well as on normal websites. However, only blogs are currently supported, as they also offer the necessary topicality and independence.

Benefits of paid contributions include:

• Links are in the middle of the text and not in a link list or similar

• Bloggers are often opinion leaders and multipliers

• Bloggers themselves often take care of the marketing of their own posts and thus also the paid posts

• paid contributions only cost money once and then remain

• Google can still see the post including the link, even if hardly any people click on it because the post has disappeared in the archive

• Google can hardly distinguish these links from normal links and are therefore not devalued

Disadvantages of paid contributions:

• Paid posts are relatively expensive in high-traffic blogs

• The content of the premium paid is hardly taxable

• Paid posts are usually specially marked and therefore not as credible for many Internet users as normal posts

You can control your own campaign very well at Trigami, for example . There you can, among other things, choose which languages ​​the blogs should have, the approximate range and the minimum age of the blogs.

All in all a decent tool, which is apparently also very well received.

Link purchase

Link buying is another way to get links to your own website quickly and easily. This can be done through a specialized provider such as Linklift or you can contact websites and bloggers directly.

Advantages of buying a link:

• works not only with blogs but also with regular websites

• a little cheaper in the short term

• Purchased links constantly bring visitors because it is usually displayed on all pages in blogs.

Where there are advantages, there are usually disadvantages as well. And of course it is the same with link purchases:

• Google doesn't like paid links and tries to devalue them

• The links are not in the textual environment, but mostly in a side column with many other links

• Since these links cost money every month, it quickly becomes quite expensive

Advertising banners etc.. 

Another way to advertise on a specific website. Whether it's classic banner advertising or more up-to-date context-based ads such as AdSense, such advertising is meanwhile hidden from many Internet users. One speaks of a so-called banner blindness.

Nevertheless, this form of advertising can of course still work well. It depends on the individual case.

Conclusion about paid posts

Paid posts are definitely a good way to get links in a thematically appropriate environment. There are also some advantages compared to simply buying links that make paid posts very attractive. More natural-looking links (for Google) and the longer-term more favorable conditions speak in favor of buying paid contributions.

So if you want backlinks and “press” quickly 'paid posts' are definitely a good tool. A few thousand euros invested in paid posts is money well spent, especially for larger startups.

In the long term, of course, nothing beats naturally created links.